' A Study of Logos ' 2

ELEFONT

This logo might look like a simple letter, but don't be fooled :

U can see a part of elephants trunk in the negative space inside the letter e.

SUN MICROSYSTEMS

The sun logo is one of the most famous ambigrams in the world.

U can read the brand name in every direction; both horizontally and vertically.

This logo was designed by professor Vaugan Pratt of the Standford University.

NBC

The NBC ( National Broadcasting Company ) is one of the biggest American television networks.

Most of U have already seen the peacook in the logo. The peacook has 6 different tail feathers, referring to the 6 divisions at the same time that this logo was created.

The peacooks head is flipped to the right to suggest it was looking forward, not back.

UNILEVER

Unilever is one of the biggest producers of foods, beverages, cleaning agents and personal cares products. They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning.

For example: the heart represents love, care and health-feeling good,

a bird is a symbol of freedom.

Relief from daily chores getting more out of life.

CARREEFOUR

Carrefour is one of the biggest European retailers, and its also French for crosswords.

The logo symbolize this word via 2 opposite arrows.

They also added the first letter of the name, because if U look closely U'll see the letter C in the negative space between the two arrows.

HARTFORD WHALERS

This logo also uses a negative space to create the letter H.

You can see 3 different parts:

the letter H and W and a whales tail in blue.

ROXY

Roxy is a company that specializes in clothing and accesories for girls who snowboarding,

surfing. The company is actually a part of Quiksilver.

The Roxy logo is made of 2 Quiksilver logos that form a heart.

GREENLABS

This logo looks like a simple, boring green tree, but if U look at the tree crown,

U'll see that it can also be interpreted as a brain.

The logo lays emphasis on the strong intellectual capabilities of the companys staff and also reflects green and labs parts of their name.