' A Study of Logos ' 1

TOSTITOS

If U see at the center of this logo, U can see 2 people enjoying a Tostito chip with a bowl of salsa.

This logo conveys an idea of people connecting with each other.

FORMULA 1

At first, this logo might not make much sense. But if U look closely, U'll see the number 1 in the negative space between The F and the red stipes.

This logo communicates a feeling of speed.

MILWAUKEE BREWERS

The Milwaukee Brewers is a professional baseball team from Milwaukee, Winconsin.

Their logo is actually made up of the letters M ( on top ) and B ( below M ).

These 2 letters also form a baseball glove.

NORTHWEST AIRLINES

The simple looking logo actually carries a lot of information.

First of all U can see the letters N and W, the first 2 letters of the brand name.

But what most people don't see is the compass that point to the Northwest,

another reference to the brand name.

AMAZON

This logo doesn't seem to hide much at first sight,

but it gives U a little insight in the philosophy behind the brand.

First of all, the yellow swoosh like a smile :

Amazon wants to have the best customer satisfaction.

The swoosh also connects the letter a and z,

meaning that this store has everything from a to z.

BASKIN ROBBINS

The old logo of Baskin Robbins had the number 31 with an arc above it.

The new logo took this idea to the next level.

The pink parts of BR still form the number 31 , a reference to the 31 flavors.

EIGHT

Every letters is made of the number 8.

SONY VAIO

Sony Vaio is a well known brand of laptops.

But did U know the the name of Vaio logo also had a hidden meaning??

Well, the first two letters represent the basic analogue signal.

The last two letters look like a 1 and 0, representing the digital signal.